Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We’re building an AI-native culture where technology and talent are unstoppable together. And we’re just getting started.

Join us to put AI to work for people.

Job Description

Role Summary

The Pursuit Lead, Elevate owns transformational opportunities end-to-end—from first strategic engagement through close and into early customer success. You are the single point of accountability for deal progression, commercial architecture, and customer outcomes. Unlike traditional deal roles, you work shoulder-to-shoulder with an embedded Transformational Platform Consultant; you own the transformation strategy and commercial model while they own the technical transformation narrative and North Star architecture. Together, you present one unified voice, one coherent vision, and one executable path to operational transformation through the ServiceNow platform.

You operate upstream of traditional sales motions, identifying and developing transformational opportunities that cut across business units and require platform-level thinking, executive engagement, and cross-functional orchestration from our ecosystem and partners.

Six Core Accountabilities

Own Deal Outcome & Business Impact

Drive the complete deal lifecycle as the business strategist and executive deal leader. Own the strategic hypothesis for transformation from initial customer vision all the way through to value driving deal shaping, commercial architecture, and handoff into post-sale. Ensure the deal structure, investment thesis, and success metrics align with the customer’s bold transformation ambition, not just a software purchase.

Shape Transformational Hypotheses Using Platform Depth

Partner with the Transformational Platform Consultant to connect customer business imperatives to the ServiceNow platform as a unified operational backbone. Develop a North Star vision that shows how NOW enables measurable outcomes—faster decision cycles, reduced operational friction, AI-accelerated operations, or enterprise-wide visibility. Make the platform’s operational impact tangible and urgent, not abstract.

Orchestrate Cross-Functional Pursuit Execution

Act as the single point of accountability for deal momentum. Mobilize Partners, Value teams, GTM, Enterprise Architecture, Hyperscalers, Finance, Legal, Revenue, etc into one unified pursuit with clear ownership. Remove blockers, escalate conflicts, redirect resources, and maintain tempo. Silo’d work isn’t allowed—every function moves the deal forward together or not at all.

Build Commercial Models That Unlock Transformational Investment

Challenge assumptions about what transformational deals can look like. Invent new commercial structures (outcome agreements, platform commitments, co-investment models, pricing ramps) that align customer risk with platform value realization. Own the deal economics—not just revenue, but deal shape, investment strategy, and commercial terms that reflect transformation scope.

Create Executive Conviction Through Outcome Clarity

Craft C-suite narratives that connect business imperatives to platform capabilities to measurable operational outcomes. Move customers from curiosity → confidence → commitment by simplifying complexity and making the transformation case irrefutable. Work alongside the Transformational Platform Consultant to speak both business and technical languages with credibility.

Codify and Raise the Bar for Future Pursuits

Every deal teaches. Capture what worked—use-case patterns, commercial structures, stakeholder plays, objection patterns, sequencing. Mine deal stalls for pattern insights. Feed playbook learnings back into Elevate strategy teams. Mentor peers on pursuit mastery. Redefine how ServiceNow pursues transformational business with each win.

Lifecycle Ownership: S0–S5+

Sense Intent & Shape Opportunity (S0–S1)

Identify transformation signals: Where is the customer facing structural business change (market shift, operating model redesign, AI adoption cliff, loss of strategic capability)?
Conduct deep strategic discovery with C-suite and board: Uncover business imperatives, organizational constraints, transformation timelines, and success metrics.
Partner with Portfolio Intelligence to form transformation readiness hypothesis and identify the right NOW capabilities.
Co-create the opening vision with the Transformational Platform Consultant: Position this as a transformational moment where NOW becomes the operational backbone, not a software conversation.
Sequence ecosystem partners (Product, Inspire, GTM, Enterprise Architecture) into a deliberate strategy before pursuit begins.

Co-Create & Architect (S2–S3)

Validate the North Star: Work with the Transformational Platform Consultant to stress-test the platform vision against customer architecture, integration needs, and operating model.
Build executive conviction: Craft C-level narratives showing how NOW solves their boldest imperative. Make the business case undeniable.
Design commercial architecture: Invent deal structures (outcome agreements, platform commitments, phased investment, shared risk) that reward transformation outcomes.
Orchestrate cross-functional alignment: Ensure Partners, Enterprise Architecture, Finance, Legal, and Revenue are aligned on pursuit strategy and customer commitments.
Maintain stakeholder momentum: Lock in customer commitment to sequencing, investment timeline, and success metrics.

Drive Commercial & Close (S4–S5)

Lead final negotiations: Finalize commercial terms, investment structure, and customer commitments.
Maintain executive engagement: Keep deal momentum through decision cycles by reinforcing strategic messaging and outcomes.
Coordinate internal execution: Align approvals, financing, Legal, and ecosystem delivery sequencing.
Ensure commercial integrity: Validate that deal terms, platform scope, and success metrics all ladder to the transformation thesis.

Secure & Embed Value (S5–S5+)

Own the handoff to Account Owner, Customer Success, and Delivery teams: Ensure transformation thesis, platform roadmap, commercial model, and success metrics are understood and locked in.
Monitor early value realization: Track customer’s time-to-value, adoption, outcome realization. Identify and remove blockers.
Identify adjacent opportunities: Spot expansion use cases and renewal growth as customer scales transformation.
Capture and codify learnings: Document use-case patterns, commercial structures, stakeholder plays, deal stalls, and success factors. Share playbook insights with team.

Qualifications

Required

10+ years of traditional enterprise sales, Software Sales and deal structuring
5+ years of Large Deal Pursuit type role with proven track record closing $50M+ TCV contracts with a focus on incremental revenue vs renewals
And/or 5+ years of experience with corporate strategy, business development, large, complex corporate transactions (M&A, IP acquisition, revenue-share models, strategic partnerships, or consulting engagements)
Demonstrated executive presence: Credible with C-suite stakeholders in strategic business conversations, not just sales pitches
Deep understanding of enterprise transformation: Know how operating models change, what drives customer urgency, and how to sequence multi-year transformation programs
Ability to influence without authority: Align partners, internal teams, and customer stakeholders around a shared deal strategy with no formal power over most parties
Comfort operating in ambiguity and building structure where none exists: Complex deals require inventing new playbooks
Single point of accountability mindset: Own deal outcome completely; solve problems rather than escalate blame

Preferred

Experience originating transformational opportunities proactively, not just advancing inherited deals
Familiarity with platform-based enterprise selling, cross-business-unit deal development, or ecosystem partnerships
Experience with Office of CEO, Strategic Initiatives, or similar portfolio management
Track record of building and mentoring teams, codifying playbooks, and raising capability standards across an organization

For positions in this location, we offer a base pay of $193,000 – $319,000 plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

Career Guide for the Pursuit Lead, Elevate at ServiceNow

Job Overview

The Pursuit Lead, Elevate is responsible for leading significant transformation projects from start to finish. This role involves working closely with clients to define and implement strategies that enhance their operations using the ServiceNow platform. You will act as the main contact for deal progression, ensuring that all aspects of the project are aligned with the customer’s goals and objectives.

Key Responsibilities

Manage the entire deal lifecycle, from initial engagement to post-sale success.
Develop and present transformation strategies that resonate with executive stakeholders.
Coordinate cross-functional teams to ensure alignment and progress on transformation initiatives.
Create innovative commercial models that support the customer’s transformation journey.
Document and share insights from each deal to improve future pursuits.

Required Skills and Knowledge

Technical Skills

Deep understanding of enterprise transformation and operational models.
Experience in large deal structuring and negotiations.
Familiarity with platform-based selling approaches.

Soft Skills

Strong executive presence and credibility with C-suite stakeholders.
Excellent communication skills, able to articulate complex concepts clearly.
Ability to influence and motivate cross-functional teams without direct authority.
Problem-solving mindset with the ability to navigate ambiguity.

Tools and Technologies

ServiceNow Platform (familiarity expected).
Sales and project management tools (CRM software, collaboration platforms).

Certifications or Training

Relevant certifications in enterprise software sales or business transformation are a plus.
Training on consultative selling methodologies or similar approaches can enhance candidacy.

Interview Preparation

10 Common Interview Questions

Can you describe your experience with large deal structuring?

Advice: Highlight specific examples where you successfully closed sizable contracts, detailing your approach to structuring the deal.

How do you handle conflicts among team members during a project?

Advice: Discuss a situation where you facilitated resolution and maintained team focus on objectives.

What strategies do you use for executive engagement?

Advice: Share examples of how you’ve built relationships with senior leaders and secured buy-in on projects.

Can you provide an example of a successful transformation you orchestrated?

Advice: Detail the project, your role, the outcome, and the process used to achieve success.

How do you prioritize tasks during project execution?

Advice: Explain your method for assessing urgency and importance to keep the project on track.

Describe a time when you identified a business opportunity.

Advice: Discuss how you recognized the opportunity and what steps you took to address it.

What is your approach to building a C-suite narrative?

Advice: Outline how you connect complex ideas to business outcomes in a way that resonates with C-level executives.

How do you ensure alignment across cross-functional teams?

Advice: Share examples of communication strategies or tools you use to facilitate collaboration.

What metrics do you track to measure success in transformation projects?

Advice: Discuss different performance indicators that showcase project success and customer impact.

How do you cultivate a mindset of continuous improvement within your team?

Advice: Talk about methods you’ve implemented to gather feedback and encourage learning.

Important Topics to Review

Understanding of ServiceNow’s platform capabilities.
Current trends in enterprise transformation.
Commercial deal structures and pricing models.

How to Increase Your Hiring Chances

CV Improvement

Tailor your CV to highlight relevant experience in enterprise sales and transformation.
Use action-oriented language to demonstrate accomplishments.

LinkedIn Profile Optimization

Ensure your profile reflects your expertise in enterprise transformation and sales.
Engage with relevant content to showcase your knowledge in the field.

Portfolio or Project Ideas

Document case studies of past transformation projects you’ve led.
Prepare presentations that illustrate your approach to deal structuring and strategic narratives.

Learning Recommendations

Consider certifications in sales strategy or enterprise software.
Attend industry conferences to stay updated on trends in digital transformation.

Career Growth

Starting as a Pursuit Lead, you can progress to higher leadership roles within ServiceNow, such as a Director of Sales, VP of Transformation, or other executive positions that focus on strategic initiatives and enterprise-level sales. Continuous skill development and successful project outcomes will be crucial for climbing the ladder.

How to Apply

Apply for this position through the original job source:

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