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About Everist
Everist is redefining the future of hair and body care with concentrated, high-performance formulations and a strong commitment to sustainability. We are a brand built on innovation, storytelling, and community, and we’re entering our next phase of growth.
We’re looking for a creative, hands-on Creative & Content Coordinator to bring the Everist brand to life across every channel — from our social feeds to our paid ads to the copy that makes people stop scrolling.
The Role
This is a creative execution role for someone who can do it all — shoot it, write it, edit it, and post it. You’ll own Everist‘s content output across organic social and paid channels, while also taking on broader creative projects including copywriting, campaign assets, and brand storytelling.
You’re as comfortable behind a camera as you are writing a caption or briefing a designer. You understand what makes content perform in beauty and wellness, and you have the creative range to work across formats, platforms, and audiences.
What You’ll Own
Content Creation
Concept, create, and produce original content for Instagram, TikTok, and other owned channels — including photo, video, Reels, and short-form video.
Shoot and edit content independently (on iPhone or camera), as well as direct creators, photographers, videographers or video editors as needed.
Develop a strong, consistent visual and tonal identity across all content that reflects Everist‘s “Beauty, Undiluted” positioning.
Build and manage a content calendar that balances brand storytelling, product moments, cultural hooks, and community content.
Paid Ad Creative
Oversee and manage creative for paid social campaigns across Meta and TikTok, working closely with the growth team to develop and iterate on high-performing ad concepts.
Develop briefs for paid creative and produce assets that are optimized for performance without sacrificing brand integrity.
Analyze creative performance data to identify what’s working and bring fresh concepts to the testing roadmap regularly.
Social Media Management
Own day-to-day social media management across Instagram and TikTok — posting, scheduling, community engagement, and trend monitoring.
Stay deeply plugged into platform trends, algorithm changes, and creator culture to keep Everist‘s content fresh and relevant.
Identify and engage with user-generated content and community moments that can be amplified across owned channels.
Maintain a pulse on the beauty and wellness industry — following brands, founders, editors, and creators to bring culturally relevant ideas and inspiration to the team.
Copywriting & Brand Voice
Write compelling copy across formats — social captions, ad copy, email subject lines, product descriptions, website copy, and campaign messaging — in a voice that feels distinctly Everist.
Maintain and evolve Everist‘s brand voice guidelines, ensuring consistency across all written touchpoints.
Support broader creative projects including campaign concepting, launch messaging, and brand storytelling initiatives.
Who You Are
1-3 years of experience in content creation, social media, or a creative role — ideally at a DTC, eCommerce, or CPG brand (beauty or wellness is a strong plus).
Have a background in or deep passion for the beauty industry, with an unconventional creative perspective and a genuine connection to what Everist stands for.
A strong content creator who can shoot and edit video and photo independently, with a polished, on-brand aesthetic.
Excellent copywriter with the ability to adapt tone and format across platforms while maintaining a consistent brand voice.
Hands-on experience managing organic social across Instagram and TikTok, including community management and scheduling.
Familiar with paid social creative — you understand what makes an ad perform and can develop assets with performance in mind.
Highly organized and able to manage multiple creative projects simultaneously without losing quality or missing deadlines.
Originally posted on Himalayas
Career Guide for Creative & Content Coordinator at Everist
Job Overview
The Creative & Content Coordinator role at Everist revolves around bringing the brand to life through compelling content. This position requires a blend of creativity and technical skills, focusing on creating, managing, and optimizing content across various platforms, particularly Instagram and TikTok. Ideal candidates will have the ability to produce high-quality visuals and engaging copy that aligns with Everist’s brand ethos.
Key Responsibilities
- Content Creation: Conceptualize and produce original multimedia content (photos, videos, Reels) for social media channels.
- Paid Ad Creative: Manage and optimize creative assets for paid social campaigns, ensuring performance while maintaining brand integrity.
- Social Media Management: Oversee daily operations, including posting, scheduling, and community engagement on Instagram and TikTok.
- Copywriting & Brand Voice: Craft engaging copy across different formats and maintain consistent brand messaging.
- Trend Monitoring: Stay updated on industry trends to keep content relevant and engaging.
Required Skills and Knowledge
Technical Skills
- Strong content creation skills, including photography and videography.
- Proficiency in editing software (e.g., Adobe Creative Suite, iMovie, or similar).
- Understanding of social media algorithms and analytics.
Soft Skills
- Excellent communication and copywriting abilities.
- Strong organizational skills to manage multiple projects simultaneously.
- Creative thinking with an ability to adapt tone and style.
Tools and Technologies
- Social media management tools (e.g., Hootsuite, Buffer).
- Video editing software (e.g., Final Cut Pro, Adobe Premiere).
- Analytics tools (e.g., Google Analytics, social media insights).
Certifications or Training
- Courses in digital marketing, content creation, or social media management can enhance job prospects.
- Certifications in tools like Google Analytics or social media platforms are advantageous.
Interview Preparation
10 Common Interview Questions
Can you describe your experience with social media management?
- Discuss your hands-on experience, tools used, and metrics of success.
How do you approach content creation?
- Explain your creative process and examples of previous work.
What trends in the beauty and wellness industry are you most excited about?
- Demonstrate your knowledge and passion for the industry.
How do you optimize content for different platforms?
- Share examples of format adaptations you have made.
Can you give an example of a successful campaign you managed?
- Highlight your role and the campaign’s performance metrics.
How do you handle negative feedback on social media?
- Discuss conflict resolution skills and community management strategies.
What tools do you use for analytics and reporting?
- Mention specific tools and your proficiency with them.
How do you ensure you maintain consistent brand voice?
- Provide insights into your approach to brand guidelines.
What content formats do you find most effective?
- Discuss your insights based on data and audience engagement.
How do you stay current with social media trends?
- Explain your strategies for continuous learning and adaptation.
Important Topics Candidates Should Review
- Current trends in the beauty and wellness industry.
- Best practices for content creation and social media engagement.
- Frameworks for analyzing social media performance.
How to Increase Your Hiring Chances
CV Improvement
- Tailor your CV to reflect relevant experience in content creation and social media.
- Include metrics to showcase the impact of your previous work.
LinkedIn Profile Optimization
- Ensure your LinkedIn profile is up-to-date, highlighting relevant skills and projects.
- Engage with content related to the beauty and wellness industry to showcase your interests.
Portfolio or Project Ideas
- Create a portfolio demonstrating your best work across different formats (photos, videos, copy).
- Develop mock campaigns or content calendars to demonstrate your planning and strategizing skills.
Learning Recommendations
- Explore online courses in social media marketing, video editing, and graphic design.
- Join local or online communities focused on beauty and wellness to network and learn from similar professionals.
Career Growth
Opportunities for advancement could include roles like:
- Senior Content Coordinator
- Social Media Manager
- Brand Marketing Manager
As you gain experience, moving into more strategic roles that involve overseeing broader marketing initiatives or brand development is also possible. Networking within the beauty and wellness sectors can further enhance your career progression.
Apply for Creative & Content Coordinator Now
Interested in this opportunity? Review the full job details and submit your application through the official listing.
