Strata Information Group (SIG) is a trusted leader in higher‑education technology consulting, supporting colleges and universities with ERP/SIS modernization, digital transformation, CRM, cybersecurity, and strategic advisory services. As a long‑standing and deeply embedded partner within the higher‑education sector, SIG brings together technical depth, operational insight, and a culture rooted in integrity, collaboration, and exceptional client service. Our heritage is built on hands‑on expertise, genuine relationships, and a commitment to delivering value with humility and excellence—values that continue to define us as we scale.

Position Summary & Responsibilities

We are looking for a high-impact, strategically minded Senior Director or Vice President of Marketing to own and evolve our marketing function. This is a builder’s role for a proven B2B technology services marketing leader who can set strategy, operate with autonomy, drive data-informed decisions and be accountable for results. You will serve as the architect of our brand, lead our demand generation engine, and thought leadership platform — driving measurable pipeline and revenue contribution while championing an AI-first approach to everything we do.

Reporting directly to the Chief Revenue Officer, you will partner cross-functionally with Sales, Product, Delivery, and Executive leadership to ensure marketing is a growth driver. You thrive in environments where you own the strategy and the execution, and you take pride in building the metrics framework that proves marketing’s ROI.

Strategy & Leadership

Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals.
Lead, motivate, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths.
Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation.
Define with executive impact the key metrics to drive results and will be used to tune strategy.
Operate independently — you will set direction, make decisions, and drive execution without needing to be directed.

Demand Generation & Pipeline Building

Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization.
Design and execute integrated campaigns spanning digital, content, events, social, and partner channels.
Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team.
Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting.

Content & Thought Leadership

Champion a content-first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space.
Drive in partnership with other functions the creation of high-quality content assets: white papers, case studies, blog posts, webinars, executive bylines, and video content.
Cultivate executive thought leadership programs that amplify the voices of company leaders across industry forums and digital channels.

AI-First Marketing

Lead with an AI-first mindset — actively incorporate AI tools, agents, and automation into marketing workflows, campaign execution, and content production.
Evaluate, recommend and deploy AI-powered platforms to improve personalization, lead scoring, content generation, and campaign optimization at scale.
Establish best practices and internal playbooks for leveraging AI responsibly and effectively across the marketing function.

KPIs, Analytics & ROI

Define the marketing KPI framework in partnership with the CRO — establishing clear metrics that demonstrate marketing’s contribution to pipeline, revenue, and brand equity.
Build dashboards and reporting cadences that provide real-time visibility into campaign performance, funnel health, and return on marketing investment.
Continuously analyze and optimize spend allocation and channel mix to maximize pipeline ROI.

Brand, Social Media & Digital Presence

Own the company’s brand identity, messaging architecture, and visual standards across all touchpoints.
Develop and execute a social media strategy with deep expertise in LinkedIn — including organic content, paid campaigns, employee advocacy, and executive profile development.
Manage the company’s Glassdoor presence and employer brand narrative in collaboration with HR and leadership.
Oversee the company website, SEO/SEM strategy, and overall digital presence to drive inbound traffic and brand credibility.
Apply current best practices in B2B social media, including use of LinkedIn Sales Navigator, LinkedIn Ads, and social selling enablement.

Events & Conferences

Own the strategy and execution for all conferences, industry events, trade shows, and hosted events — ensuring strong ROI and pipeline contribution.
Identify high-value event opportunities, manage sponsorships, speaking submissions, and on-site logistics.
Coordinate executive presence at events and ensure consistent brand experience across all in-person and virtual activations.

Required Qualifications

10+ years of progressive B2B Technology Services marketing experience, with a strong background in SaaS-aligned technology services firms, IT consulting, managed services, or a closely adjacent space.
Demonstrated experience leading the marketing function — or serving as a strong #2 — at a company of 200+ employees.
Hands-on proficiency with Salesforce (SFDC), Pardot, LinkedIn tools; ability to manage integrations, lead routing, campaign attribution, and reporting directly.
Proven track record of building pipeline through integrated marketing programs with measurable, data-backed results.
Experience setting, tracking, and reporting on a comprehensive KPI framework that ties marketing to revenue outcomes.
Strong content marketing and thought leadership background, with experience overseeing content calendars, editorial strategy, and executive communications.
Sophisticated understanding of LinkedIn marketing — organic, paid, and employee advocacy — and employer branding platforms such as Glassdoor.
Experience managing and mentoring a marketing team, with a track record of developing talent and building strong team cultures.
Ability to work independently, set direction without being directed, and maintain accountability to senior leadership in a fast-paced environment.
Experience owning conference and event strategy, including budget management, vendor relationships, and post-event ROI analysis.
Willing to roll up sleeves and ‘do’ in addition to directing.
Great if past Higher Ed Services marketing experience and/or Cybersecurity Services marketing experience.

Pay and Benefits

The salary range is $150,000 – $170,000
Health, Vision, Dental & Life Insurance
Short & Long Term Disability
Paid Parental Leave
3 Weeks Vacation, Sick Leave & Paid Holidays
401(K) with a 5% Employer Contribution
Pet Insurance

The listed salary range for this position is indicative and subject to adjustment based on the candidate’s unique skills and location. Final compensation will be determined through mutual agreement between the successful candidate and SIG.

SIG is an Equal Employment Opportunity employer

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Career Guide for Senior Director/Vice President of Marketing

Job Overview

The Senior Director or Vice President of Marketing at Strata Information Group (SIG) will be responsible for leading and evolving the marketing function within the organization. This role is ideal for someone who has a strong background in B2B technology services marketing and is enthusiastic about developing strategies that drive sales and brand recognition. This position requires a strategic thinker who can work independently, motivating a team while ensuring marketing directly contributes to growth and revenue goals.

Key Responsibilities

Strategy Development: Define and oversee the marketing strategy and budget aligned with revenue targets.
Team Leadership: Lead and grow a marketing team, setting goals and creating development plans.
Demand Generation: Build a robust system for generating qualified sales leads and manage the entire marketing funnel.
Content Creation: Develop high-quality content to establish SIG as a leader in the tech services sector.
AI Integration: Incorporate AI tools and practices to enhance marketing effectiveness.
Performance Analysis: Establish KPIs to evaluate marketing impact on company growth and refine strategies.
Brand Management: Manage the company’s brand identity and digital presence.
Event Management: Oversee attendance and strategy for conferences and industry events.

Required Skills and Knowledge

Technical Skills

Extensive experience in B2B technology marketing.
Proficient in Salesforce, Pardot, and LinkedIn tools.
Strong understanding of content marketing strategies.

Soft Skills

Leadership skills for team development.
Strong analytical skills for performance measurement.
Excellent verbal and written communication skills.

Tools and Technologies

Salesforce (SFDC)
Pardot
LinkedIn Marketing and Ads
SEO/SEM tools

Certifications or Training

Certifications in Digital Marketing (e.g., Google Analytics, HubSpot).
Training in AI applications in marketing can enhance qualifications.

Interview Preparation

Common Interview Questions

Can you describe your experience in B2B marketing?
- Focus on specific metrics and results achieved in past roles.
How have you integrated data analysis into your marketing strategies?
- Share concrete examples of tools used and insights derived.
Discuss a successful marketing campaign you led. What were the key components?
- Emphasize your role and the impact the campaign had on the business.
How do you prioritize and manage competing marketing projects?
- Illustrate your method for prioritization and time management.
What is your experience with AI in marketing?
- Discuss specific tools or strategies you have implemented.
How do you measure the success of a marketing initiative?
- Talk about KPIs and analytics used to evaluate success.
Describe your leadership style.
- Share examples of how you motivate and develop your team.
What challenges have you faced in marketing, and how did you overcome them?
- Explain a specific situation and your approach to resolution.
How do you stay updated with marketing trends, especially in technology?
- Mention industry resources and networks you engage with.
Describe your approach to building a brand in a competitive market.
- Discuss strategies for differentiation and brand positioning.

Important Topics to Review

Current trends in B2B marketing, especially in technology.
Best practices in demand generation and content marketing.
The role of AI in enhancing marketing strategies and execution.

How to Increase Your Hiring Chances

CV Improvement

Tailor your CV to highlight relevant experience emphasizing leadership and measurable results.
Use metrics and specific achievements to demonstrate your impact in past roles.

LinkedIn Profile Optimization

Ensure your LinkedIn profile reflects your resume.
Share industry-related content and engage with thought leaders to establish a professional presence.

Portfolio or Project Ideas

Develop case studies highlighting successful marketing campaigns.
Create a portfolio of content created (e.g., white papers, blog posts, etc.).

Learning Recommendations

Consider online courses in advanced digital marketing and AI applications.
Attend webinars or workshops related to technology marketing.

Career Growth

This position offers a clear path for advancement within the marketing field, including roles such as Chief Marketing Officer (CMO) or executive positions in larger companies. Gaining experience in leading diverse teams and managing high-stakes projects can also open opportunities in other sectors within technology consulting or higher education. Continuous education and networking will further enhance career options.